Farm Direct: Too many advertise it…. Few are able to prove it

In the flowers business as well as in other type of business, there are thousands of producers, marketers and specialized stores offering to deliver the best product to their customers.

There are several marketing strategies used to reach the final consumer, some of the following are among the most used ones:

• The freshest product in the market
• The most inexpensive one
• The best quality
• The most beautiful flowers
• The largest variety
• Next day – delivery
• We satisfy every one of your needs
• Free-shipping
• No additional charges

Videos and instructions for flower care and handling. There are many arguments used to increase the sales and benefit our companies, but few of us are really concerned about the quality of the product we are promoting and selling.

Unfortunately, due to the size of the market the general criteria among companies is that it is not important to loose a customer even if the product did not satisfy the customer’s requirements affecting the confidence and credibility of the general and final consumer who wants to purchase flowers but feels disappointed since he/she is not getting what was promised through the advertisement, it gets worse when it comes to buying on-line.

We at RoseSource -as well as many other professional companies- use some of the same marketing strategies to reach our customers, but what differentiates us from the others is our daily goal THE CUSTOMER’S SATISFACTION THROUGH OUR PRODUCTS AND SERVICES. This statement barely mentioned in the marketing strategies reflects our staff’s commitment with the customers allowing us to steadily grow and consolidate within the flower market.

It is not our intention to be identified as a big company - what eventually would mean important commercial recognition - but as a company that is not looking to grow at our customer’s expense. We are capable to demonstrate that we are a Farm-Direct company.

We have realized that thanks to our positioning in the United States and Ecuador one of our strongholds is the ability to work every order from the FINAL customer directly with each of our associated farms. What does this mean? Let’s explain in more detail:

The above chart clearly explains that the time the flower travels is much less, this implies great advantages for the product and our customers, such as:

• No hydration issues whatsoever since the traveling time of the flower decreases substantially.
• We greatly diminish changes in the flower’s temperature preventing the flower to be impacted by the current weather at the different stops.
• We avoid the unnecessary handling of the flower and the subsequent damages resulting from the excessive stops and moving of the boxes by the carrier.
• We certify that the flowers are transported from our farms to straight to our customer's hands. The labels in our boxes are the warranty of the true and real origin of our flowers. Along with FedEx we are the pioneers in developing and implementing this program from Ecuador.

Those who are involved in the flower business know that the first two statements above warranty the quality and base life of the flower.

RoseSource.com recognizes the efforts made by other companies to provide good quality products. Our intention with this Editorial is to reassure our customers that our daily goal is to fully satisfy their floral needs, and that our business principle is no different from what we advertise: we are a 100% Farm Direct Company.

This differentiates us from a large amount of companies that present themselves as Farm Direct but in reality are parts of a commercialization chain.

We will continue illustrating our consumers in several flower related topics that we hope would be of great interest.

Rafael Pacheco

General Manager – South America

rafael@rosesource.com